December 16, 2020

Webinar series

These free webinars have been specifically created for race directors, provided by the US Trail running Conference (USTRC) and are presented by Marathon Printing.

About Marathon Printing – Marathon Printing is a family-owned company that specializes in producing custom printed items for endurance sports. Race bibs are their most popular item, either custom printed or stock bibs. Marathon Printing also supplies vital accessories for race directors like pins, bags and pennant flags, as well as postcards, business cards, brochures, bumper stickers and labels. They have been a loyal supporter of the US Trail Running Conference since 2015 and are also an Event Standard Partner for ATRA. We are very grateful to Ryan Zirk and the team at Marathon Printing for their support of this webinar series. For more details or a quote, visit Marathon Printing or email sales@marathononline.com, or call 800-255-4120.

Our 2021 webinar series exceeded our expectations – we had an average of more than 100 participants for each session, with a 40% live attendance rate, and a 65% attendance when factoring in session recording views.  Average engagement time was 55 minutes, and 60% of participants said the webinars empowered changes to future race plans

The series is in partnership with the American Trail Running Association (ATRA),

Each of these webinars is free to access and covers a specific subject that our survey has revealed are critical to help Race Directors produce viable, successful, sustainable, trail races. Each webinar will provide guidelines for Race Directors that includes key deliverables that can be implemented to effect positive outcomes.

Each of the webinar series will be available as a recording after the live session – each registrant will receive a link for the recording for each of the webinars that they have registered for.

Here are the session details – note that session dates may be subject to change:

  • Session 1 – How to analyze and produce carbon neutral races – February 3, 2022 11.00 am – 12.00 pm MST
      • Claire Lafave – Manager, Client Strategy, Native, A Public Benefit Corporation & Certified B Corporation
      • Shelley Villalobos – Executive Director, Council for Responsible Sport
      • Porter Bratten – Orca Running
      • Ben Rist – Orca Running
      • Terry Chiplin – US Trail Running Conference
      • Who is this for? Race directors and event organizers who are interested in joining the move to carbon neutral sport
      • Session sponsor Native, helping organizations and companies make their sustainability visions a reality










  • Session 2Diversity & inclusion, focused on BIPOC  – February 24, 2022 11.00 am – 12.00 noon MST
      • Verna Volker – Native Women Running
      • Maria Solis – Latinos & Latinas Run
      • Wil White – Black Men Run
      • Rob Palmore – Black Men Run
      • Who is this for? Race directors and event organizers who are interested in achieving a more diverse runner audience for their races
      • Session sponsor Salomon Running, footwear, clothing, and gear that supports, inspires, and protects












  • Session 3 –  Empowering the Trail & Ultrarunning Communities to End Sexual Harassment & Assault – March 29, 2022 11.00 am – 12.00 pm MST
      • Jody Sanborn – Runners Equity Alliance & WCADVSA
      • Crista Tappan – Runners Equity Alliance
      • Dr. Christy Teranishi Martinez – Runners Equity Alliance
      • The webinar will cover:
        > The findings from the research study on sexual assault & harassment in the trail & ultrarunning communities
        > Suggestions for community action & ways to get involved
        > Discussion on best practices & codes of conduct for racing
      • Who is this for? Race directors and event organizers who are interested in taking actions to make the sport a safer place for women
      • Session sponsor Salomon Running, footwear, clothing, and gear that supports, inspires, and protects












  • Session 4 – Sustainability – Latest Innovations on Producing Green RacesApril 21, 2022 11.00 am – 12.00 pm MST
      • Bruce Rayner – Athletes for a Fit Planet
      • Celia Santi – GU Energy
      • Chris Zair – Trees not Tees
      • Who is this for? Race directors and event organizers who are interested in taking actions to make the sport greener for the planet





  • Session 5 – Producing Safer Races – May 26, 2022 11.00 am – 12.00 pm MST
      • John Anderson – Medical Director, Broken Arrow Skyrace
      • Chris Randle – CEO, Blerter
      • Andy Pasternak – Medical Director, WSER 100
      • Who is this for? Race directors and event organizers who are interested in taking actions to make the sport safer for all participants
      • Session sponsor Darn Tough Vermont – an American manufacturer of premium, all-weather outdoor and lifestyle socks backed up by the industry’s original unconditional guarantee for life. See more at this link







 

  • Session 6 – Marketing & Communication Innovations – Digital Opportunities – June 30, 2022 11.00 am – 12.00 pm MST
      • Luis Escobar – Outdoor adventure enthusiast, All We Do is Run & Road Dog Podcast
      • Jamil CouryAravaipa Running
      • Matt FeldhakeAravaipa Running
      • Who is this for? Race directors and event organizers who are interested in taking actions to make their events unique utilizing innovative marketing & communication options 



         
  • Session 7 – Starting out, for new race directors or event organizersJuly 21, 2022 11.00 am to 12.00 pm MST
  • Session 8 – Maximizing Sponsor Revenue with Partnerships – August 25, 2022 11.00 am to 12.00 pm MST
      • Susan Kendrick – Director of Brand Relationships, Ultrasignup
      • Melissa Cooney – Eventhub
      • Who is this for? Race directors and event organizers who are interested in generating increased revenue from their races with effective and sustainable sponsor partnerships
      • Session sponsor Eventhub – a partnership marketplace and management platform for live event organizers

Registration Information – access is free for the complete webinar series or individual sessions. Note you will need to register in order to receive access details for each webinar. If you are unable to make the live time for a webinar, you will be able to view a recording of each session within 24 hours after the live session time.

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