US Trail Running Conference announces reward program for Race Directors

Active at Altitude, organizers of the US Trail Running Conference has announced an innovative reward program for race directors that will grow participation for the industry-leading event.

Race Directors who join the reward program can earn free registration places for either in-person or virtual access to this year’s Conference by encouraging their followers to register for the trail runner day at the conference. Active at Altitude will provide all 
marketing materials to interested Race Directors that they can share with their 

Custom discount codes will be provided to each Race Director in the program that will enable Active at Altitude to track progress on registrations generated for each custom code. Trail runners registering through the program will also receive a 15% discount that can be used for either in-person or virtual access for trail runner day on Saturday 
October 24.

The program rewards Race Directors as follows:
20 trail runner registrations = free virtual access pass for entire Conference, a $120 value
40 trail runner registrations = free in-person access pass for entire conference, a $250 value

The opportunity to accept both in-person and virtual access for attendees is possible thanks to the Socio app which delivers a branded hub where streaming, networking, engagement and sponsor visibility comes to life. Socio was first used for the 2019 
Conference, and have enhanced their technology to be able to offer attendees, exhibitors and sponsors a user friendly app that can cover both in-person and virtual 
engagement in one convenient place.

Hear what top Race Directors are saying about the US Trail Running Conference:

“I very much enjoy meeting and talking with other race directors and vendors each year at the US Trail Running Conference. Since Western States is an established race it would be easy to just continue to do what has worked. While I think we have a lot to offer to new races, it also behooves WS to see what other race directors are doing. While this year I won’t be attending in person, I look forward to participating virtually.” Craig Thornley, RD, Western States Endurance Run

“The Conference is a wealth of knowledge for the full spectrum of RDs: from those who put on a small “mom & pop” trail race to those who orchestrate the largest multi-day trail running events. Whatever you think you know, you will learn more from the insights and ideas of the speakers, panelists and your peers. I would say, hands down, this 
conference is the most important gathering of trail running organizers I have ever 
attended. If you would like to take your skill set to the next level, join us at the US Trail Running Conference!” Peter Maksimow, RD, Spartan Trail, Race Committee, Barr Trail Mountain Race

“The US Trail Running Conference provides a platform for Race Directors to share what they have learned while hosting their events. Whether the lessons are about successes or failures, anyone who directs an event learns from their peers and how to implement best practices for their own events. The Conference provides equal opportunities for all who attend. Whether you have been in the industry for 2 months or 20 years, you will learn something that is applicable to your event. Plus, support does not end when the conference is over. The relationships that are built through interacting with other attendees fosters friendships and partnerships that are mutually beneficial, and continue past the end of the Conference. I highly recommend participation for all race directors in the trail community.” Stephanie Davies, Assistant RD, Mermaid Series; RD, Belmont Water Dog Run; RRCA Coastal California State Rep.

“The US Trail Running Conference has been a ridiculously valuable resource for me and my race management business. There are networking opportunities with industry experts from all corners of the US and beyond.  The Conference has allowed me to hear advice, new ideas and share information that is far beyond what I have access to on my local or regional level.  There’s a lot of brain power at the conference, it’s fun and educational to be a part of it all!” Paul Gigliotti, Owner / Operator, Pirate Perry Events, Owner / Operator, GIG Graphics

“The US Trail Running Conference never disappoints as it drills down into relevant and significant issues that impact all trail run directors, large and small.  The need for critical decision making as we evolve as a running community, within diverse communities, is needed now more than ever and the learning from each other that takes place from around the country is priceless.” Paulette Odenthal, RRCA Minnesota State Rep., RD, Run the Ritter

Conference trail runner day includes sessions on how to become a climate action 
warrior, diversity on the trails, preserving trail access, coach’s corner on healthy running, nutrition & hydration, a women’s panel, and guest athletes. An expo will also include trail gear, products, nutrition, training services, as well as special offers and discounts for selected items.

Event Director Terry Chiplin said, “We are very excited to announce this new 
program to reward Race Directors, and to give them an opportunity to attend this 
inspiring and educational event. We have heard that runners are also seeking 
engagement in new opportunities and ideas in the current COVID environment, and 
expect this program to expand the reach of the Conference as well as create a new model for future growth of the event. We look forward to a highly successful Conference working closely with our partners at Experience Fayetteville and ATRA, utilizing the technology benefits of the Socio app.”

The eighth annual US Trail Running Conference will be held October 21-24, 2020, in Fayetteville, AR, and is presented by Race Roster, the fastest growing endurance 
registration website in North America, and Spartan Trail, who feature epic runs along the world’s most rugged trails. The Conference is also held in partnership with Experience Fayetteville, and the American Trail Running Association (ATRA).

Conference registration includes options for race director days as well as trail runner day – new pricing options start from July 1, 2020. Details at

Race Directors that are interested in joining this reward program are encouraged to contact Event Director, Terry Chiplin,, or 303-304-9159.

#TrailConference #trailrunning #expfaymyway #experiencefayetteville #fayettevillear #activeataltitude #atra

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