US Trail Running Conference Announces Enhanced Free Webinar Series

New content for the leading educational webinar series for race directors and event organizers

US Trail Running Conference organizers  announce that the popular webinar series for race directors and event organizers returns in 2024 with a new name. The series will now be known as the RD Master Class Series presented by Marathon Printing, Inc., and will start in February and run through September with 9 engaging sessions.

Thanks to the generous support of Marathon Printing, Inc., the USTRC RD Master Class webinar series is free to access for all participants, with registration options for individual sessions, or the complete series. The series is arranged in partnership with the American Trail Running Association.

Each session in the enhanced new series will contain content to enable participants to master key components of directing or organizing a race. Experts in the field will deliver step-by-step details and provide takeaway information of how to successfully create their own components and processes using tested methods from the expert panelists.

The first session takes place on February 8, 2024 at 10 am MT, and covers a Mastering Social Media Workshop. Registered participants will receive step by step instructions on how to create a FB advertising campaign, including how to link Google pixels, and understand data from the campaign, in addition to creating Instagram stories using templates. The Master Class webinar has been created to help race directors and event organizers create effective marketing campaigns on the top social media platforms to generate significant growth in registrations.

This first session will feature Alex Ross, the Director of Digital Marketing for the Denver Colfax Marathon. Alex has 20 years of experience marketing everything from events to product launches. Over the past 8 years, he has worked with Denver Colfax Marathon to grow from 14,000 runners to over 21,000 runners and recently Epic Races that has 11 multi-sports events. With a mix of creative and technology background, Alex is able create the strategy, design the content, and execute the plan. Alex is also an ultra runner having completed multiple distances up to 100 milers and continues looking for harder goals.

The 2023 USTRC Webinar Series exceeded organizers expectations with an average of more than 130 participants for each session, and a total of 198 unique participants. Session recordings were viewed more than 575 hours, a 15% increase over 2022, and 100% of participants surveyed said the webinars empowered changes to future race plans.

More info:

For details on the Webinar series go to https://ustrailrunningconference.com/webinar-series/

And to register at https://ultrasignup.com/register.aspx?did=112699

Contact Event Director, Terry Chiplin for further information, terry@ustrailrunningconference.com, or +33 (0)6 79 76 31 53

#TrailConference #trailrunning #visitknoxsports #knoxville #marathonprinting #activeataltitude #atra

About the US Trail Running Conference:

The US Trail Running Conference is an annual event that provides education, inspiration, and unique networking opportunities for trail race directors, event organizers, and trail runners. The 2024 edition  takes place in Knoxville, Tennessee, moving to the state for the first time in its twelve year history. The Conference is presented by Marathon Printing, Inc., and is held in partnership with the Visit Knoxville Sports Commission and the American Trail Running Association. The mission of the US Trail Running Conference is to lead, educate, connect and empower an inclusive family of trail runners, race directors and industry leaders working to share best practices with the trail running community.

About Marathon Printing, Inc.:
Marathon Printing is a family-owned company that specializes in producing custom printed items for endurance sports. Race bibs are their most popular item, either custom printed or stock bibs. Marathon Printing also supplies vital accessories for race directors like pins, bags and pennant flags, as well as postcards, business cards, brochures, bumper stickers and labels. They have been a loyal supporter of the US Trail Running Conference since 2015 and are also an Event Standard Partner for ATRA.

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